CUSTOM WRITTEN / SOCIAL
Ravensburger
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strategic narrative & OBJECTIVE
Disney castles + jigsaw puzzles = the perfect night in
Ravensburger, the European jigsaw puzzle market leader, was set to launch their new Disney Castle line of puzzles and sought a partner to promote them. I conceived and wrote two concepts that endorse the puzzles within a larger story of millennial free-time vibe shifts away from raging parties, and towards more relaxed “lofi” endeavors.
Custom WRITTEN
Custom interactive quiz on POPSUGAR
In keeping with the “lofi” theme, I designed a fun, immersive article concept as a quiz, where readers could engage with both the POPSUGAR and Ravensburger brands to find their ideal way to unwind—all of which included puzzling and a vibe alignment with certain Disney Princesses. Each answer also offered a clickable link and call to action to shop for their next Ravensburger puzzle, featuring the Disney Castle collection.
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Custom SOCIAL
Custom Instagram story on POPSUGAR
I designed this concept for a interactive Instagram Story featuring a visually enchanting roulette wheel that viewers could tap to choose their ideal chill vibe. With each choice, they’re fed a unique, beautifully designed and fully shoppable Disney Castle puzzle.
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